" What Is the Difference Between Google Search Console and Google Analytics?"
Google Search Console is search engine focused and Google Analytics is user focused. Google Search Console helps us analyze how our content is ranking inside of Google so we can make improvements accordingly. Google Analytics helps us understand how visitors are engaging with our site and shows ways we can improve the user experience. Both play an equally important role in optimizing our websites.
In this article we're going to compare Google Analytics vs. Google Search Console.
Google Analytics and Google Search Console are both extremely powerful, free platforms that all website owners need to use and understand.
Whether you're a hobby blogger or the owner of a large e-commerce store, you can't ignore these programs.
They are't mutually exclusive either. You should be using BOTH Google Analytics and Google Search Console as they each provide different insights.
If you haven't already, you should install both Google Analytics and Google Search Console immediately.
Actually, go do it right now...I'll wait...
Ok, good to go?
Let's move on.
Shows How Users Interact with Your Website
Shows How Search Engines Interact with Your Website
All Traffic Sources
Google Search Traffic Only
Real Time Data
1-2 Day Lag Time on Data
Multiple Years of Data Stored
16 Months of Data Stored
Helps Improve Visitor Experience
Helps Drive More Google Organic Traffic
Reduce Bounce Rate, Increase Pages Per Visit, Optimize Page Speed, Track Conversions, and Understand Audience
Boost Rankings, Improve CTR, and Analyze Backlinks.
What Can Be Tracked by Google Analytics?
Google Analytics tracks many different user-centric data points, but here are the most important ones.
Conversion Rates and Revenue
If you sell products on your website, Google Analytics will provide you with detailed information about your sales and conversions.
You can also manually assign a monetary value to any non transactional page or action for deeper insights.
See which pages are getting the most views overall across different time frames.
Google Ad Campaigns
Although it's not as robust as the Google Ad Campaign manager itself, you can get a nice overview of your ad performance inside of analytics if the site is connected to an active ad account.
See which devices people are using to view your site.
Analyze where your traffic is coming from.
Use this information to find opportunities for diversification OR identifying areas you should double down on.
Get deep insights into who is visiting your site, where they're from and more.
A high bounce rate is no bueno for a website. See which pages and sources are experiencing the highest bounce rates and make improvements to resolve them.
You can also view page speed insights that could be causing high bounce rates.
Real Time Users
Quickly see how many people are on your website at any moment and which pages they're viewing.
I like to check this after I send an email broadcast or post something to social media.
Side Note: The Google Analytics app (shown) is a must have. You can get nearly every single insight you can get on the web platform
What Can Be Tracked by Google Search Console?
Google Search Console focuses on search engine insights (the Google search engine exclusively).
Here are the most important functions of the search console.
Total Search Clicks and Impressions
Easily see how much traffic you're really getting from searches in Google.
Average CTR and Position
See what percentage of your impressions are getting real clicks and where you're ranking on average in search results.
Search Console lets you know if your site is properly optimized for mobile. It will also give you insights into AMP articles and any errors you may encounter.
Search console will let you verify that your content is being indexed properly by Google.
You can also request that your page is re-indexed if you update it.
Top Search Queries and Pages
See which search terms and pages are generating the most clicks.
First, God bless Google for providing us with these amazing free tools! If you aren't using Analytics and Search Console, you're missing out. Now that you understand the difference between the two, go get started using them!
Oh, be sure to share this with your web nerd friends and leave a comment if you have questions!